Inspiration: Saul Bass at the Design Museum

Saul Bass  (1920-1996)

If film typography is of interest to you at all... then you know Saul Bass.  The commercial artist who designed the visual identities of AT&T, United Airlines and Minolta designed a movie poster for Otto Preminger that resulted in the director asking him to design the actual title sequence and the age of the opening credits of the movie being more than bland, dry information that audiences simply endured were over.

Check out the entire write up at the Design Museum.